When Worlds Collide is more than just a band – as their name denotes, they’re a four-headed musical hybrid creature. Genre is a word they don’t know the meaning of. They seamlessly blend blistering indie rock, slick funk, bruising hip-hop beats and stream-of consciousness rap – and treat them as if they are the same beast. On first listen of the band, it’s clear that each of the members originate from diverse corners of the musical realm and are individually masters of their own art. Together though, they create something truly distinctive, distant and distinguished from anything else they dare anyone to compare them too.
With their debut offering ‘Sunrise’ they unleash their Frankensteinian creation in all its beautifully demented glory into an unsuspecting audience. They couldn’t pick a more apt name for a tune with enough earth-shaking, toe-tapping melody and poetic attitude to ‘wake up’ the entire music scene around them and begin their own musical revolution against the current state of chart-manufactured drivel if they tried. ‘Sunrise’ weaves funky guitar melodies and relentless beats with the quickfire lyrics of frontman Kain Melo Heron. Think Red Hot Chili Pepper-style grooves crossed with Arctic Monkey-laced verve and swagger, complete with mind-tripping yet soul-awakening lyrics reminiscent of Finley Quaye.
I even got treated to my own private showing of the single’s accompanying video (directed by Lewis Edwards and Cara Elise of Baby Queens fame) at a casual after party in the band’s flat. It is with a degree of smugness that I can brag of my ‘I was there’ moment to countless other future WWC fans when the single and band eventually reach the lofty heights they are destined for, which I’m confident they will. Check out the official video for ‘Sunrise’ below:
On the eve of the release of the band debut video, where I got an exclusive premiere of the track, I took time out to do a casual interview with frontman Kain, joined by Cara and Vanity of Baby Queens and video director/self-appointed poet Lewis Edwards plus a few other friends. Here is the post-Swn Festival, mid-party interview from Kain in full (with a bit of input from the other three too):
Prior to this interview, I’ve just been given my own world exclusive of your new single ‘Sunrise’. Tell me more about the single, and details of the release of your upcoming EP.
KAIN (WWC): We’re releasing the video tomorrow (Oct 19th) and it will hopefully be available to download on iTunes by the end of the month. With the rest of the EP we’re releasing , we’re just going to work more on the tracks, and make sure we can get all the harmonies on each track as perfect as they can be. So far, we’ve recorded two of the tracks from the EP, and we still got another five to record.
The band have a very diverse range of influences in their sound. Are there any artists in particular that inspire you the most, or who maybe inspired you to take up music?
KAIN (WWC): Personally, Red Hot Chili Peppers are huge favourites of mine and Anthony Kiedis is an idol to me. As a lyricist, he speaks to my soul. All the artists I look up to, they write songs that speak on a ‘conscious’ level. As a band, we are very eclectic in our music taste and our influences come from many places whether it’s grime or rap or rock. Genres don’t exist to us; true music speaks to your heart, whatever shape or form it takes. We want to break down the barriers between perceived ‘genres’ of music, and we want our music to be a representation of us, rather than of what other people around us are doing. Like you said earlier, a lot of journalists tend to pigeonhole artists in one particular genre. I take it as a compliment that we’re not easy to categorise, because I want to be part of something groundbreaking or different from the norm.
So where do you go for inspiration when writing songs, and what is the process? Does the music come first, or the lyrics?
KAIN (WWC): We’re all close friends in the band and meet up as regularly as we can just to jam together. Often myself, Chris (our guitarist) and Rhys (our bassist) will come up with all these melodies and Dan (our drummer) will add a beat to them. I always have ideas for lyrics coming up in my head or things I want to express and as we’re jamming, they just pour out and these songs just come together. I wouldn’t say there’s a particular process; when you get this creative vibe going, sometimes they just come out of nowhere and the words, beats and melodies just flow together.
Do you all have any goals you want to achieve musically or professionally?
KAIN (WWC): We just want to be playing music for a living, and playing to as many places and people as we can. It would be great to take our music to an international stage and increase our following. I know we absolutely have the potential to be as big as we want to be, because we are doing something different from the rest of the pack, and like you said it is hard to pinpoint us to a certain genre. I want to make something that will last. It’s not just me saying that; we all work together, and there are no big egos here. We know where we want to be and how to get there. Everyone contributes to the formula that is at the core of our music; without one of us it wouldn’t work.
Can you tell me about how you all first met, and decided to form a band together?
KAIN (WWC): I was in school with Chris, Rhys and Dan from the band, plus all the people in this room. Even know we all knew other then, it wasn’t until a few years after we left school that we met up again and started getting very close. Three years ago, I was invited to go to Reading Festival with them. When I saw Chris play, I remember thinking how perfectly he just captured the sound I was going for. Eventually, all four of us formed WWC.
LEWIS: This is the best way I can describe When Worlds Collide. All the members of WWC all came from such different backgrounds to an extent that really they weren’t really meant to intertwine and it’s coincidence how they met, yet they work so well together. Music is a universal language.
VANITY (BQ): The ‘world’ isn’t just the earth we live on. Our world is also what we build up from our own ‘conscience’ and when we collide with other people and their own ‘worlds’, we create something beautiful together.
CARA (BQ): Obviously we know so many talented people in the scene who are all gifted in their own way and work hard at what they do, but some people naturally blend with your style and others don’t. All four members of WWC are completely in sync with each other musically; Chris is definitely the ‘John Frusciante’ of the band, he’s the perfect match for them.
Do you think there should be more festivals like Swn where there is so much diversity of music in each venue, rather than separate stages for particular genres of music?
CARA (BQ): I think it would be great to have more gigs and festivals where was more diversity of music on offer, rather than sticking within the same genre. It’s precisely the reason Swn Festival has been such a success and was especially brilliant today. The variety of artists was unbelievable, and it was particularly great to see so many acts that you wouldn’t hear of otherwise all brought together in one setting.
KAIN (WWC): When I was writing rap music, I reached a point where it actually started to bore me and it became repetitive. I didn’t want to write just generic rap music or what other people defined as rap; I wanted to write true ‘songs’. I think with my band, we’re making genuine ‘music’ in that we’re blending so many sounds together rather than just sticking to one, because that’s what music should be; making all these sweet harmonies from so many different elements.
Given you’re all from such different backgrounds, it’s pure chance in a way how you all came together. Inspired by this, have you ever come up with initiatives for bringing up-and-coming artists from diverse musical backgrounds together, creating a ‘network’ between artists and helping them open doors into the industry?
CARA (BQ): Myself and Kain always try to encourage collaborations with other artists in our local scene, and Kain has set up a lot of gigs in his local community.
KAIN (WWC): I’m all for helping people in my community and encouraging people to take up music as a way of expressing themselves, or finding a place for themselves within the music scene whether it’s being a performer or being a fan and being inspired themselves to create something.
CARA (BQ): I think we should do more to help the music scene grow, in Cardiff and in Wales. A lot of the heart and soul has been dragged out of the current music industry but as we saw earlier at Swn today, there are so many talented musicians out there who are all doing it for the love of music.
KAIN (WWC): I think in the current scene of chart manufactured dross, we’d be a great band to lead the forefront of other musicians because our music comes from the heart and speaks to the heart.
So what does the next year hold?
KAIN (WWC): On December 8th, we’re doing a radio interview and then doing a show in Brewhouse with Baby Queens. We’re currently planning a tour and there’s a lot of places we’re currently considering, so keep your eyes and ears out for further updates in the future; we’re even flirting with the idea of playing in Cornwall! We want to get the EP out as soon as possible, plus we have lot of ideas for videos and possible singles, along with the small matter of finishing our eventual album. What else can you expect from us? Positivity, love, laughs, great music. We have a vision of where we’re going, and know we’re good enough to get there.
More from When Worlds Collide:
More from Baby Queens: