Review: Sŵn Festival 2016 – “Providing musical memories for ten glorious years, and hopefully more to come”

Published on AfterDark (26 Oct 2016) – CLICK HERE to read article

AfterDark’s Dean Hodge reviews some of the acts from the 10th anniversary weekend of Sŵn Festival in Cardiff (Friday 21 – Sunday 23 October 2016).

Photo provided by BBC Cymru Wales (Photographer: Simon Ayre)

Photo provided by BBC Cymru Wales (Photographer: Simon Ayre)

The sight of instruments and amps being wheeled from numerous white vans into one of the various venues in Cardiff. A sea of pink and red balloons dotted around the city streets and inside said venues. People walking around with glitter etched across their face as if it an acceptable form of everyday attire. These are images that have become very much synonymous with the annual orchestrated cacophony of chaos that is Sŵn Festival.

Like a song that reminds you of an iconic scene from your favourite film as soon as you hear it, these images are a visual accompaniment to the many moments of musical magic that have come to define the Welsh festival. Artists have marked their breakthrough here. Friendships (and relationships) have been formed. The odd Jager-bomb has been consumed here and there.

They are moments that indeed now span an entire decade for those that have shared the journey of Sŵn right from the beginning – and four years (and counting) worth of musical memories for me. With local music venues fighting an uphill battle to remain relevant in the current streaming-dominated music industry, the support of these venues and the ability of city-based festivals like Sŵn to highlight the independent scene, is more vital now than ever before. So the Welsh festival marks its tenth birthday by providing more of the high-calibre new artists that have come to define the ethos of Sŵn. Continue reading

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AfterDark’s Dean Hodge Interviews Leif Erikson – “I want to ensure, when writing songs, that they retain a little bit of mystery”

Published on AfterDark (19 Oct 2016) – click here to view article

AfterDark’s Dean Hodge speaks to Leif Erikson lead vocalist/guitarist Sam Johnston ahead of the band’s upcoming appearance at Sŵn Festival in Cardiff (23 October).

Leif EriksonLondon quintet Leif Erikson‘s choice of name – inspired by the famous Icelandic explorer – is perhaps an apt one for their dreamy, dexterously-produced indie-rock sound. They bridge elements of the jangly guitar hooks of The Stones Roses and pre-Screamadelica Primal Scream, the angular melodies of Joy Division and the shoegaze grooves of Ride. Within wide lyrical landscapes – of life, love, loss, lament and everything in between – the band churn out cathartic melodies like unearthed diamonds, and chisel at them with lean guitar riffs and polished vocals. Ahead of their eagerly awaited return to Cardiff this weekend (23 October) – as part of the line-up for the 10th anniversary edition of Sŵn Festival AfterDark’s Dean Hodge spoke to lead vocalist/guitarist Sam Johnston about the band’s plans for new music, growing up in London and the inspiration for their songs. Continue reading

Sŵn Festival 2016: AfterDark’s 10 must-see artists

Published on AfterDark (16 Oct 2016) – click here to access article

AfterDark’s Dean Hodge previews the 10th anniversary weekend of Sŵn Festival (Friday 21 – Sunday 23 October) and picks his 10 recommended artists.

10 Must See Artists Swn (Copyirght AfterDark)

Cardiff‘s own curtain-closer to the festival season Sŵn Festival returns once again to numerous venues around the Welsh capital for a whole weekend – showcasing the cream of upcoming artists that are sure to be the soundtrack of the years to come.

Like the one music-obsessive in your social group that continually claims bragging rights to knowing the best new artists before anyone else does, Sŵn prides itself on bringing future headliners and chart-hasslers directly into some of Cardiff’s petite venues. Artists like Temples, Alt-J, The Vaccines and Disclosure are just some of the acts to have graced the Welsh festival on the way to the ‘toppermost’.

Now in its 10th year, Sŵn shows no signs of going stale with its ear still finely attuned to the freshest sounds – and this year’s line up is sure to have something to please everyone whatever their aural tastes. AfterDark’s Dean Hodge handpicks his own ten artists to look out for this weekend. Continue reading